| The Many Charms of HenLin |
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Opportunities Thrive in the Unusual During those days, dimsum was confined in Chinese restaurants, served ala carte to dine-in customers. Despite this stereotype, the couple defied conformity and instead saw the opportunity in take-outs. Landing a small space in SM Makati, Hen Lin enjoyed tremendous patronage from customers who raved about the authentic taste of their dimsum offerings, particularly the chili sauce which has now become a popular complement to Hen Lin’s siomai. As Hen Llin basked in the success of its initial endeavors, it also became more responsive to change. “Hen Lin as a company appreciates the importance of having a plan and working that plan. However, they also allow ourselves room to react and respond to opportunities that may suddenly reveal themselves,”. The opportunity finally came in the form of SM malls. As SM expanded, so did Hen Lin. “They became a familiar fixture in SM malls, usually along the throngs of outlets just outside SM supermarkets. Thus, wherever you are in SM, you are sure to find a Hen Lin kiosk. From then on, Hen Lin has been a familiar fixture in a most major malls in the metropolis. You can easily find a Hen Lin store in Robinson's Galleria, Ayala Center and The Landmark Center. Hen Lin, ubiquitous as it is, Hen Lin can be found in most other malls as well. Moving Forward...After more than 25 years in the business, Hen Lin has already grown and matured into the trusted brand that we know today. However, Hen Lin has not stopped being innovative as it has been constantly improving by investing in new and better technologies to greatly improve it's quality and consistency. Hen Lin has taken upon the practices of HAACP (Hazard Analysis and Critical Control Point) and GMP (Good Manufacturing Practices) to ensure our customer the best standards and quality dimsum products that we can offer. This strict adherence to quality beyond what is needed has garnered Hen Lin with a Triple A ("AAA") certification from the National Meat Inspection Service (NMIS). |





