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GENERAL

M&H Food Corporation and its affiliates (also collectively referred as “Company”, “we”, “our” and “us”) established this Data Privacy Policy to show that we recognize and value your privacy rights.

APPLICABILITY

This Data Privacy Policy applies to Personal Information we collect on our website.

We have prepared this Privacy Policy to help you understand how we collect, use, and seek to safeguard the Personal Information (as defined below) you provide to us on our websites, via email, and through our service providers and distribution partners. This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third party, including any third-party distribution partners, suppliers and tour operators, and any third party operating any site to which our websites contain a link. By downloading, accessing or using our websites, or providing information to us in connection with our websites, you agree to the terms and conditions of this Privacy Policy.

PROCESSING OF INFORMATION BY THIRD-PARTY AND LINKS TO OTHER WEBSITES

This Data Privacy Policy shall not apply to third-party service providers and to other websites which have white label link to our Sites. The processing of your Personal Information in the third party’s Sites is subject to their respective Data Privacy Policy. In no event will the Company be responsible for the information these third parties will collect and process, neither will the Company be liable for any loss, damage or injury arising out of or in connection with the use of or reliance on such third party. 

PERSONAL INFORMATION WE COLLECT

“Personal Information” is information that identifies you as an individual which could also be considered “sensitive personal information”, such as but not limited to the following:

• Name
• Age
• Date of Birth
• Gender
• Contact Details [Address/Location, Telephone number (including home and mobile phone numbers), Email address]
• Nationality
• Country of Residence
• Your dietary requirements and health issues or medical information which you voluntarily provide to us in connection with your use of our products and services
• Facebook information (Facebook email address, Facebook username)
• And such other additional information that will be required in relation with herein declared purpose and use of information

If the Personal Information was provided by a minor or one who is not legally capable of entering into contractual transactions without parental or guardian consent, the parent or guardian shall be responsible in giving the consent required under this Data Privacy Policy and in correcting any information given or in informing us that the information should be disregarded or deleted.

If you provide us or our service providers with Personal Information of other people in connection with the services we offer, you hereby represent that you have the authority to do so and have secured consent to permit us to use the information in accordance with this Data Privacy Policy.

When you visit henlin.com web pages that are hosted by us, our web server automatically recognizes and collects your IP address, which is assigned by your Internet Service Provider and does not identify you personally.

We also use cookies (as discussed below) to collect information about the performance and usability of our websites.

COOKIES

"Cookies" are pieces of information that are stored by your web browser on your computer's hard disk, for record-keeping purposes. Cookies in and of themselves only identify your computer; they do not personally identify you.

First-Party Cookies: At Hen Lin we may use of cookies to store your preferences, record session information, collect information on how you visit and access our websites, and to tailor our web pages to your needs. We also use cookies to analyze and measure the effectiveness of our email communications, website features and offerings, and advertisements, and track the commissions we earn from other websites.

HOW WE USE AND PROTECT YOUR PERSONAL INFORMATION                    

We use your personal information for the following purposes:                                                                                                                 

• To process your order / inquiries;
• To contact you about your order / inquiries;
• To process your payment and/or refund;
• To provide you with the information you request about our products;
• To send you email marketing messages and information;
• To fulfill your order / inquiries;
• To confirm your purchases; 
• To ensure you are correctly billed;
• To measure and track demographic details about our customers;
• To target content on our website to more closely match your interests;
• To target the appropriate content for email marketing messages to better match your interests;
• To conduct marketing activities including sending out of email and SMS, for our products and services, or products and services of third parties, and to conduct market and other historical and scientific research to improve our products, services and marketing activities and generating consumer insights which may include combining personal information from third parties or public sources;
• To maintain records and comply with our legal obligations;
• For customer support; 

We will provide you with choices regarding the use and disclosure of your Personal Information for marketing purposes.

You can also choose to access third-party social media websites and services through Hen Lin (such as Facebook and Twitter). When you do so, you are sharing information with those sites, and the information you share is governed by their privacy policies.

Please consider who you choose to share your information with, as people who can see your activity on our products can choose to share it with others. When you share a post or send a message to specific friends or accounts, they can download, screenshot, or reshare such content to others. When you comment on someone else's post or react to their content, your comment or reaction will likewise be visible to anyone who can see the other person's content, and that person can later change their audience.

TO WHOM DO WE SHARE YOUR PERSONAL INFORMATION

We value your privacy, and we DO NOT share/sell any and all information about you to any third-party services.  

However, we may use or disclose Personal Information as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public or government authorities, including public or government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, or that of our affiliates, you or others; or (g) to allow us to pursue available remedies or limit the damages that we may sustain.

EMAIL COMMUNICATIONS

We may send you marketing emails with information about Hen Lin deals, destination and product news, sweepstakes, programs, etc., and other special promotions that we believe that you will find valuable, interesting, or informative. We will provide you with choices regarding our use of your Personal Information for marketing purposes. If you are no longer interested in receiving future email marketing communications from Hen Lin, you have several choices for opting out of future mailings:

< > You may unsubscribe at any time by following the directions and link included in each email marketing message we send. You may email This email address is being protected from spambots. You need JavaScript enabled to view it. and request to be unsubscribed by including your name, email address, and the words "unsubscribe" in the subject or message body.

SECURITY AND STORAGE MEASURES

We have established appropriate physical, technical, and organizational security measures to protect the Personal Information provided to us. We use several security techniques including secure servers, firewalls, and encryption in safeguarding the storage of data. Personal Information is encrypted as it travels over the internet because we use a Security Sockets Layer (SSL) protocol. These safeguards are regularly reviewed to protect against unauthorized access, disclosure and improper use of your information, and to maintain the accuracy and integrity of the data. We will adapt and implement the necessary changes for security measures to ensure the continuous security of your Personal Information.

RIGHTS OF DATA SUBJECT

The Personal Information you have provided in the Sites shall be retained for as long as necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, resolve disputes, and enforce our agreements with third parties. You may exercise your particular Right to Access, Modify and Delete the Personal Information and change marketing preferences, by contacting us via email at This email address is being protected from spambots. You need JavaScript enabled to view it.

Kindy note that when you request for the deletion of your account, we delete things you have posted, such as your photos and status updates, and you won't be able to recover that information later. Information that others have shared about you is not considered part of your account and won't be deleted.

CHANGES TO OUR PRIVACY POLICY

In the Company’s discretion, we may amend, interpret, modify or withdraw any portion of this Data Privacy Policy at any time by posting updated contents on the relevant Site, and your continued use of our Sites and services constitutes your consent to those changes.

COOKIE DECLARATION

This website uses cookies to ensure you get the best experience on our website. We use cookies to personalize content and ads, to provide social media features, and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. You consent to our cookies if you continue to use our website.

Cookies are small text files that can be used by websites to make a user's experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies, we need your permission.

This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.